What’s shakin, cocktail fans?
Welcome to Episode 174 of The Modern Bar Cart Podcast! I’m your host, Modern Bar Cart CEO, Eric Kozlik,
Thanks for joining me for this first Bar Cart Foundations episode of 2021, where we take a deep dive into one very specific aspect of spirits and cocktails so that you can walk away from the episode with a veritable crash course in the subject matter.
This episode is actually pretty special to me because I’ve been dying to do a deep dive on what you might call geographic designations or denominations of origin. Sounds boring, right? Sounds pretty legalese and bureaucratic. And in some respects it is – there’s no way to make government-mandated label claims sexy, right? But in another sense, if you can zoom out far enough and take in these debates from the 35,000 foot view, there’s actually a pretty simple set of forces at work, and those large-scale trends are precisely what we’re going to focus on.