What’s shakin, cocktail fans? Welcome to Episode 248 of The Modern Bar Cart Podcast!
This time around, I’m joined by cocktail educator, photographer, and author Jordan Hughes (@highproofpreacher). He’s the creative force behind the High Proof Preacher and Cocktail Camera brands, and he’s launching his first book, entitled Twist: Your Guide to Creating Inspired Craft Cocktails. The delightful thing about this conversation is that it gives us a chance to go behind the scenes a bit and understand what makes him tick – the motivations and aesthetic vision behind all the beautiful photos and videos he produces.
In this well-lit and impeccably styled conversation with photographer, drinks educator, and newly-minted author Jordan Hughes, some of the topics we discuss include:
- Jordan’s voyage into the world of spirits and cocktails, including the pours and flavors that first got him hooked on mixology and spirited guides who helped him along his journey.
- How he thinks about staging and lighting cocktail photos, including one very important tip that will help you take your Instagram game to the next level.
- The concept and development process behind his new book, Twist, which is chock full of inspiration for anyone who might feel like they’re in a “rut” making the same old handful of cocktails.
- Along the way, we cover the struggles of producing and photographing 10 gin fizzes in a single evening, Jordan’s controversial views on vodka, what to drink with Michelle Obama at one of the world’s most legendary bars, and much, much more.