Looking Ahead To 2022
Next up, let’s talk about things to get excited about as we enter the year 2022.
As you long-time listeners out there may know, I’ve been a bit skeptical about all-or-nothing booze-free initiatives like Dry January or Sober October, which seem to operate more on the basis of convenient rhymes than anything else. BUT, I realize that I’m in the minority on this, and I’ve had several requests asking for more alcohol-free spirits and cocktail content. So, I’ve been in touch with some of the best no-ABV spirits brands and authors I can find, and we should have plenty of product review and interview content on that front throughout the entire month of January.
We will, of course, also have plenty of full octane spirits and cocktail content for ya as we make our way through Q1 of 2022.
More Video Content
Another thing I’m excited to do in 2022 is try to give you more value. And a very significant portion of me thinks that I can best do this by leveraging video and trying to give our listeners more and better ways to engage with us.
We did try our hands at this about a year ago with a couple live streams of the podcast, but that initiative suffered from a couple few major flaws:
First, with the emergence of Tik Tok and Instagram Reels, so much video content is making the switch from horizontal to vertical and from long form to short form. For a podcast that usually runs about an hour, both of those are the complete opposite of what we want.
Second, trying to attend a live podcast recording is complicated. It’s hard enough for me to coordinate with a guest across time zones, let alone the fact that we most often record during business hours when our listeners aren’t able to drop everything and tune into a live stream, let alone ask questions and actively engage with us. At the end of the day, listening to the podcast should be easy and fun – not something you need to put into your calendar.
Like I said, I do think video is going to be the best way to give more value, but I want to hear YOUR thoughts and opinions about what that looks like. I don’t want to deal with the headache of starting a Patreon so that only our premium subscribers can access video content because A.) I don’t like charging for content, and B.) that sounds, again, like more of a headache than it’s worth for you, the listener.
Similarly, I want to find a way for our listeners to participate more in the show. For a while, I thought Clubhouse was going to be that solution, but I see that platform kinda fizzling out. There’s also the option of creating a “Slack” or “Discord” channel, but that still seems to create more noise than value, at least initially. So please, if you have a great idea about how we can do more to engage with our listeners and create a space where you can interact with guests and with each other about spirits and cocktails, please send us a DM on Instagram @modernbarcart, or email email@example.com.
TOTC 2022 Live and In Person
The last frontier of listener engagement, it seems, is the domain of real life. And being that our cute, little pandemic has now transformed into more of a big, sloppy endemic, we need to approach the topic of being together in-person carefully and with lots of flexibility surrounding change and unexpected contingencies.
But, having put out those disclaimers, I will say that I am fully planning on attending Tales of the Cocktail 2022 in New Orleans, LIVE AND IN PERSON FOR THE FIRST TIME IN 3 YEARS! That event will take place from July 25 – July 29, 2022. I’m working on some educational seminar-related stuff, so stay tuned on that front, but if there’s enough interest from folks, I’d be happy to try and organize some sort of meet-up for our listeners – something to make your trip extra special. Maybe we can all walk into the Sazerac bar and order Ramos Gin Fizzes at the same time, maybe someone will challenge me to an alligator hotdog eating contest at Dat Dog. I dunno…we’ll figure something out. But please do reach out to let me know if you’re interested in attending this 20th anniversary Tales of the Cocktail conference in July.
Fill Out Our 2022 Listener Survey!
I know I’m asking for a lot of feedback here, so what I’ll do is put together a short survey that you can fill out in less than 5 minutes. So if anyone out there is interested in really having your voice and your opinions guide the decisions I make as we continue to grow the podcast, please reach out to me however you’d like and I’ll send that your way.
I’m Eric Kozlik, CEO of Modern Bar Cart and host of this here podcast. Thank you for making 2021 a great year in podcasting despite the uncertainty that seems to dominate the rest of our shared world. And I can’t wait to see you very soon, when the year ends in 22, which is my lucky number. Hopefully that means great things for me and for you as we continue to grow and improve in our knowledge of delicious spirits and cocktails.